Casa Outlet Shopping Mall

LOGO_CASA_OUTLET

Roger developed all the graphics and visual communications for the new shopping mall. The Casa Outlet has a warehouse concept, and the idea was to create that repository filling for their customers.

Elevator_2 

The communication was base on the logo’s colours with simple stickers on the walls to define the visual language. Also, the Images help to inform creating even more the filling of a big warehouse.

Elevator_3  Elevator_Washroom_2_1  Loading Dock_1  Washroom_1 Washroom_2 Washroom_3

The aerial signs Roger uses as a reference a palet keeping the sticker for the letterings and directions. This approach makes the colours be accrued and easy to switch as necessary.

Aerea_1A Aerea_2

Outside, the communication was created to be well visualized by the pass by people from the highway giving easy access to the facility.

External_CasaOutlet_1

External_CasaOutlet_2

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