Roger developed all the graphics and visual communications for the new shopping mall. The Casa Outlet has a warehouse concept, and the idea was to create that repository filling for their customers.
The communication was base on the logo’s colours with simple stickers on the walls to define the visual language. Also, the Images help to inform creating even more the filling of a big warehouse.
The aerial signs Roger uses as a reference a palet keeping the sticker for the letterings and directions. This approach makes the colours be accrued and easy to switch as necessary.
Outside, the communication was created to be well visualized by the pass by people from the highway giving easy access to the facility.