Roger created this magazine to fulfill a marketing gap. It was a business communication opportunity that became an instant success in the São Paulo region.
The logo is a mix of the name of the Magazine (Inovação e Negócios “Innovation and Busines”), and at the same time means “IN” as an inside point of view of the most prestigious CEO’s companies in Brazil.
The logo was created to mutate edition by edition, creating a stronger connection between the main interview and the magazine.
Roger is responsible for the photos, interviews and design for the magazine. Software used: Illustrator, InDesign, Photoshop and Lightroom.