For a few years in Brazil, United Way Brasil decides to align its communications style with the world brand standards. They had a language challenge because Brazil was the only Portuguese branch at the time. Roger helped to evaluate and develop the whole communication strategy to relaunch the brand with the new board of directors’ goals. The project was: Stationery, Training Brochures, Folders, T-Shirts, Presentation Templates, and Promotional Videos.
Roger created this magazine to fulfill a marketing gap. It was a business communication opportunity that became an instant success in the São Paulo region.…Read more